Technology
TikTok overtakes YouTube in terms of average watch time in US and UK
According to a new report, TikTok users now spend more time each month watching content than YouTube users.

TikTok overtakes YouTube in terms of average watch time in US and UK
According to app analytics firm App Annie, in the US, TikTok first overtook YouTube in August last year and as of June 2021, its users watched over 24 hours of content per month, compared with 22 hours and 40 minutes on YouTube.
In the UK the difference is even starker as TikTok overtook YouTube in May last year and users there now reportedly watch almost 26 hours of content a month, compared to less than 16 on YouTube, reports The Verge.
The figures only include viewership on Android phones, however, so may not be representative of mobile users as a whole, the report said.
But caveats aside, they show the extent of TikTok’s meteoric rise over just a few short years, and are even more impressive given the three-minute maximum of most of its videos, compared to the 10-minute format preferred by many YouTube’s, it added.
- RELATED: TikTok tests shopping tabs with select Shopify merchants
- RELATED: BREAKING: YouTube, Google, Gmail shutdown in unexpected crash
Not to mention the fact that for much of 2020, TikTok faced continued threats that it would be banned in the US amidst chaotic negotiations.
YouTube is still ahead in time spent overall, no doubt because of its two billion users compared to TikTok’s roughly 700 million, BBC News notes.
Again, excluding iOS users and users of the app renamed Douyin in China, YouTube is still number one in terms of time spent on Android phones among “Social and Entertainment Apps” as of the first half of this year, with TikTok in at number five behind three Facebook apps — Facebook, WhatsApp, and Instagram.
Users also spend more money on YouTube than TikTok across both iOS and Android worldwide (excluding Android users in China), according to App Annie’s data.
Last year, the Indian government said it was banning 59 apps developed by Chinese firms, including ByteDance’s TikTok over concerns that these apps were engaging in activities that threatened national security.
-
Entertainment5 days ago
BBNaija season 7: Bella confesses her feelings for Sheggz.
-
News5 days ago
Robbers strike again on Lagos-Ibadan expressway, police make excuse
-
Entertainment4 days ago
BBNaija season 7: Bryann shares with Kess what Ilebaye did to him.
-
Entertainment4 days ago
BBNaija: Reactions as Khalid and Daniella engage in sexual activity again under the duvet.
-
Business & Economy5 days ago
Why FG Seeks $400 Million Funds From Private Sector
-
Politics5 days ago
APC’s Akeredolu claims he won’t object if Peter Obi is elected president.
-
Health5 days ago
How ovulation calculators help you conceive a boy
-
Entertainment5 days ago
BBNaija season 7: Doyin expresses to Deji her feelings for him.