During a news conference in Portugal, Cristiano Ronaldo removed two Coca-Cola bottles from in front of him. The company was said to lose $4 billion because of the gesture.
On the 14th of June 2021, during the press conference ahead of Portugal’s match against Hungary, Cristiano Ronaldo removed two Coca-Cola bottles from his region. The Portuguese star sat down and pushed the two bottles of carbonated beverage aside. Regrettably, the gesture had a significant negative impact on the brand.
In other interviews, the Portuguese international has even stated that it is important for kids to have a healthy and balanced diet free of sugar and fats. When asked about his connection with his son on this subject, Ronaldo was honest. “I’m tough on my son. Sometimes he drinks Coke and Fanta and eats chips and he knows I don’t like it,” he said.
Coca-Cola’sshares were valued at $56.1 per share when the European market opened on Monday, according to The Athletic. They had dropped to $55.2 each by the end of the press presentation. The 1.6 percent reduction in share price resulted in a $4 billion dollar reduction in the company’s value. The stock price has recovered to $55.44 at the time of writing this article.
It’s worth noting that Coca-Cola’s shares fell -1.09 percent in Monday’s trading session, indicating a poor trend. When it comes to their next earnings report, investors are anticipating a significant positive recovery.