Instagram previews have returned to Twitter almost a decade after they disappeared.
Since 2012, tweets that included a link to an Instagram post have been showing just that — a link. Now, however, the link will produce a small preview of the Instagram post so that you can make a more informed decision about whether you want to click through to the Instagram app to view it in full.
The feature works for Android, iOS, and the web version of Twitter.
“They said it would never happen … Twitter Card previews start rolling out TODAY,” Instagram said in a tweet announcing the change, explaining: “Now when you share an Instagram link on Twitter a preview of that post will appear.”
They said it would never happen… Twitter Card previews start rolling out TODAY. 👀
Twitter also highlighted the new feature on its Support account, saying: “If you want to share your latest Instagram post on the Twitter timeline too, you’re in luck: now when you share a link to an IG post in a Tweet, it’ll show up as a card with a preview of the photo.”
Instagram turned off the ability to see previews of posts on Twitter after it was acquired by Meta (formerly Facebook) in 2012. Kevin Systrom, Instagram’s founder and former CEO, said that the decision was his, not Meta CEO Mark Zuckerberg’s. Instagram wasn’t the only party that made changes limiting Instagram and Twitter’s integration, though; Twitter removed a feature that let you find people you follow on Instagram, Twitter, a few months after the acquisition was announced.