Chelsea Football Club has unveiled its new home kit for the 2024-25 Premier League season, manufactured by Nike.
The bold design features a “blue flame” theme, symbolizing the “melting pot” of London culture and the club’s rich history and success.
The kit’s design is centered around the concept that “the hottest part of the flame burns blue,” with a swirling, shimmering graphic on a vibrant blue background. The sleeves and shorts feature thin white and bright orange trim, representing the “fresh fire coming through the club’s youth ranks” at their Cobham training centre.
While some fans have praised the new design, others have labeled it “historically bad.” However, the club reminds fans of previous controversial designs, such as the “Op Art” shirt from the 2021-22 season.
Notably, the new kit currently lacks a main sponsor, following the expiration of Chelsea’s agreement with Infinite Athlete at the end of last season. This situation mirrors last summer, when the Blues started the 2023-24 campaign without a shirt sponsor, securing a deal with Infinite Athlete six weeks into the season.
The club’s statement read: “The hottest part of the flame burns blue, and our new home kit is inspired by the melting pot of London culture and our rich history and success.”
