Nigerian music sensation Davido has highlighted the significant role Africa’s cultural rebirth has played in reshaping the continent’s image worldwide.
In an exclusive interview with Kiss Fresh UK, Davido shared his observations on the genre’s explosive growth. “This summer, I was in Europe a lot. I had like two gigs, but I was on vacation. And I saw that the landscape has changed. Two years ago, when I was in Europe, they were playing Afrobeats for straight one hour.”
Davido noted that Afrobeats’ popularity extends beyond Europe, with American artists now seeking collaborations in the genre. “I mean, people love Afrobeats. Everybody likes that sound now, even in America. Even when we want to collaborate with American artists and we want to do their own sound, they are like, no, no, let’s do Afrobeats.”
The singer emphasized that this cultural phenomenon has fostered respect for Africans globally, transcending music to encompass fashion and cuisine. “Now, the narrative [about Africans] has changed. The respect is there. Not only in music but in fashion, food.”
Davido’s insights underscore the power of Africa’s creative industries in redefining the continent’s narrative and fostering international appreciation.
